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Email Marketing

Email Marketing

Make A Direct Approach

Email is a popular and valuable marketing tool with greater conversion rates than social media.

We can devise and implement an effective email strategy which supports your business goals.

Email campaigns are one of the most effective marketing solutions.

Social platforms severely limit the number of followers who will see your organic posts in their feed (to as little as 2%). With no similar restrictions, the success of an email campaign depends mostly on the campaign itself.

Existing and potential customers are often happy to hear about promotions and new products. So, email open rates average at around 25%, and the right message can prompt a repeat or a first purchase.

We can work with you to create and implement an effective email marketing strategy which delivers the right messages and gets results for your business.

Happy customer keen to hear the message from an email campaign
Laptop screen with addresses for email campaign and postit explaining that segmentation is splitting customers into groups with shared characteristics.

Good email campaigns achieve high conversion rates.

In one report 66% of recipients purchased as a result of an email campaign. Such success depends on a great offer combined with great campaign design. It is vital to target customers with useful, relevant messages.

Our specialists can segment your mailing list to ensure your message reaches the right people. We create eye-catching, insightful content to drive the success of your email campaign.

And, since many people open email on mobile devices, the bespoke templates we create for you will always be mobile-friendly.

Testing and Monitoring are vital to campaign success.

Identification of what is working and what is not allows your email campaign to be adjusted to maximise its effectiveness.

We perform up-front effectiveness testing then track open, click-through, conversion and unsubscribe rates to optimise your email campaign.

Good strategy, design and implementation can make the difference between an email campaign which is welcome and gains you sales, and one which is irrelevant or off-putting.

We can support you at all stages from strategy through creation to monitoring and analysis, ensuring that you get the best results from your campaign and leaving you free to focus on other aspects of your business.

We carry out campaigns using email service providers including:

  • Mailchimp
  • Campaign Monitor
  • Hubspot

Hands point at laptop screen as email campaign is monitored for success.

Customer Relationship Management (CRM)

Know Your Customers

A Customer Relationship Management (CRM) system is a valuable aid to business strategy.

We can help you to optimise your CRM platform to understand, nurture, and retain your customers.

Your CRM system can provide you with valuable insights into your customers’ characteristics and behaviour and keep track of their communications.

It can also be the foundation for automated business processes which nurture leads, manage existing relationships and save you time. The key enabler for all this is data.

For maximum benefit, the core data you gather must align with your business objectives and marketing plan.

Benefitting from many years of CRM experience, our team can work with you to identify which data will be most valuable to your business and configure your CRM database to collect it.

Customer superimposed with the CRM data they represent for a business.
CRM data dashboard on laptop screen showing customer behaviour and trends

Out-of-the-box CRM setups will present some of your data in a ready-made dashboard.

But you will gain most benefit by customising this dashboard to give you immediate access to the information you find most valuable.

Your less frequently-used reports can also be set up and saved to be run on demand.

We can help you to identify which insights are most important for your business, configure your dashboard and set up your infrequent reports.

We can also create reports for you ad hoc, as required.

We can help you to configure your Keap, Access CRM, Microsoft Dynamics 365 or Hubspot database to:

  • Segment your customers to analyse purchasing behaviour
  • Identify your best and worst performing marketing campaigns
  • Created automated email responses to customer enquiries
  • Automatically send emails to potential and existing customers based on specific criteria and trigger events
  • Create personalised emails, to build a better relationship with your customers
CRM vendor logos - Access, Keap, Windows and Hubspot