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Graph shows steady growth of website traffic due to Search Engine Optimisation

Search Engine Optimisation

Get Seen In A Search

Every website needs good SEO to achieve visibility in search results.

We can help you transform your website from an “also-ran” to a site which is seen and attracts clicks and visitors.

Hand clicks on Internet Search icon - the time when your website needs SEO

Search Engine Optimisation (SEO) boosts your search results ranking.

Most people don’t look beyond the first page of search results. That means that to attract visitors and possible conversions, your website needs to rank as high as possible when someone searches for a product or service that you offer.

Our SEO team can optimise your website so that it scores well against search engine algorithms and achieves a higher ranking.

The right people are those who are actively looking for a product or service that you offer.

The right time is when they are motivated enough to go online and search for it.

SEO acts on organic search results so – unlike the artificial boost given by PPC – its effect is natural and sustained.

Since the number 1 organic listing is 10 times more likely to attract a click than the one in the tenth position it is essential to use SEO to ensure that your website achieves the best ranking possible (To find out more about how search engines find and rank websites, read our insight article “How Do Search Engines Work?”).

By optimising your website’s SEO, we can lay the foundations for your website to achieve ongoing visibility in a search.

Definition - Organic listings are ranked by relevance to the search and are not influenced by paid advertising
Rising graph showing steady growth of website visits due to SEO

You need SEO even if you advertise.

A PPC Search Advert can bounce your listing quickly to the top of the search results page, outranking sites with even the best SEO, but you are charged for every website visit it generates. By contrast, once SEO is set up and working well, the traffic it brings to your website costs you nothing.

Compared to PPC, SEO is a “slow-burner” but good SEO will work constantly in the background, reducing your need for paid advertising in the longer term.

Our skilled SEO team will maximise the potential of SEO for your website, gaining you long term visibility in a search.