Content Marketing
Reach Your Audience
Content is an important element in every marketing strategy.
We can help you to use content to increase engagement with your brand and attract new business.
With content marketing your creative output can help you to attract and engage an audience.
By publishing content which is relevant, interesting and informative, you can promote brand awareness, establish your authority in your field and keep your business front of mind when a purchase is planned.
Our team can create compelling original content – including website articles, blog posts and social media posts – to distribute on your marketing channels.
Successful content starts with a carefully planned content strategy
Effective content strategies employ multiple content formats and distribution channels to engage current users and attract new ones.
We will work with you to identify:
- your target audience and their values and interests
- what information or solution they are seeking
- the most appropriate platforms and format for your content
- the key brand values you wish to communicate
As part of the strategy creation process we perform keyword research to see what people are searching for and competitor research to find content gaps that you can fill.
A content strategy is not restricted to the production of new content.
We can also help you to optimise your existing content and enhance its visibility online.
Using Google Analytics, we can identify website pages which are not performing and revitalise them. This can be a quick but effective way to increase conversions for your business.
We can also evaluate your website’s structure for ease of navigation and advise on its optimisation for SEO.
To ensure that your existing online and printed content best represent your business, our copywriting team can review them for language issues and ease of reading.
Copywriting
Each of your content channels has a particular goal and an appropriate style.
Our copywriters can create original and compelling content for your website, blog and social media, matching the tone to the channel while reflecting your overall business image and your chosen brand “voice”.
